Hey,
I'm Hadass Sternberg,
Product Designer
with 7+ years of design experience, including 4+ years focused on B2B SaaS product design.
About me
Design background
I'm a product designer originally from Israel, based in Berlin, Germany — open to remote and hybrid roles.
I studied Visual Communication at HTK Berlin, and have 7+ years of design experience across creative agencies and tech companies, including 4+ years focused specifically on B2B SaaS product design.
I specialize in simplifying complex workflows into clear, user-friendly interfaces, and scaling design systems for consistency and efficiency. AI is a core part of how I work: I use it to speed up research synthesis, generate and test prototypes faster, and sharpen decisions throughout the design process.
My mission
I believe thoughtful design drives measurable outcomes, not just better interfaces.
My holistic approach combines user research, systems thinking, and AI-assisted workflows to design solutions that resonate with users, meet business goals, and drive product growth.
Credits Profile Photo by Stephen Wilks CSS Toolkit by Tachyons.io
My skills
AI-assisted research & synthesis
User-centred design
UX research
Competitor analysis
Information architecture
User flows
Agile
Project kick-off
AI-assisted prototyping
UI Design
Wireframing
Prototyping
Design system
Visual design
Figma
HTML&CSS
Design thinking in the real world
Designing product interfaces in Figma
Experience
& Education
2025 - Present
Product Designer - Atolls
Product Designer within the Smart Shopping domain, contributing to products like iGraal, Shoop, and Coupons.com — using AI-assisted research and rapid prototyping to optimize user experience faster.
2023 - 2025
UX/UI Designer - Hubject
I started as an intern, and later was promoted to Mid-level UX/UI Designer. I co-led UX/UI design for a new, complex financial services product focused on invoicing and payment collection, and led UX/UI design improvements for the data-driven eRoaming portal with 2000+ partners and over 1 million stations.
2022
UX/UI Design Bootcamp - Ironhack
Winner of Ironhack Hackshow with UX/UI project "Toshi"
2022
Art Director - SOG
Led end-to-end visual branding projects, translating brand value into national campaigns and website design, while collaborating with copywriters and designers to fine-tune design solutions.
2020 - 2022
Graphic Designer - DOJO
Created campaign concepts and visuals for major clients like Spotify and Klarna, designing digital, print, and web assets tailored to specific target audiences.
2018 - 2020
Template Designer - Optimizely
Designed responsive and interactive e-commerce newsletters for brands like BOSCH and DB, using Photoshop and HTML.
2017 - 2020
Visual Communication - HTK Academy
Graduated with distinction, Final Grade: 1.0 (“Excellent”).
Inspiration
This book gave me a foundational perspective on usability and human-centered design
I'm strongly inspired by Dieter Rams' approach to aesthetics, clarity, and minimalism
Life outside work
Hiking and spending time in nature
Exploring museums and galleries around the world for inspiration
Journaling daily to reflect and stay grounded
Stepping out of my comfort zone with improv classes
Learning HTML and CSS on my own, including building my own website
Dog-sitting sweet dogs