Hey,
I'm Hadass Sternberg,
Digital Product Designer
with 6+ years of design industry experience.
About me
Design background
I'm a digital product designer originally from Israel, currently based in Berlin, Germany.
I studied Visual Communication at HTK Berlin, and have 6+ years of design experience working in both creative agencies and tech environments.
I currently work as a UX/UI designer, focusing on simplifying complex workflows, crafting intuitive UI Design, and scaling the design system for consistency and efficiency.
My mission
I believe in the power of thoughtful design to drive positive change.
My holistic approach to problem-solving drives me to design solutions that resonate with users, achieve business goals, and foster product growth.
Credits Profile Photo by Stephen Wilks CSS Toolkit by Tachyons.io
My skills
User-centred design
UX research
Competitor analysis
Information architecture
User flows
Agile
Project kick-off
UI Design
Wireframing
Prototyping
Design system
Visual design
Figma
HTML&CSS
Design thinking in the real world
Designing product interfaces in Figma
Experience
& Education
2023 - Current
Mid-level UX/UI Designer - Hubject
I co-led UX/UI design for a new, complex financial services product focused on invoicing and payment collection, and led UX/UI design improvments for the data-driven eRoaming portal with 2000+ partners and over 1 million stations.
2023
UX/UI Design Intern - Hubject
Improved user experiences and product features for eRoaming platform based on user feedback, designing mid- to high-fidelity wireframes, prototypes, and seamless workflows.
2022
UX/UI Design Bootcamp - Ironhack
Winner of Ironhack Hackshow with UX/UI project "Toshi"
2022
Art Director - SOG
Led end-to-end visual branding projects, translating brand value into national campaigns and website design, while collaborating with copywriters and designers to fine-tune design solutions.
2020 - 2022
Graphic Designer - DOJO
Created campaign concepts and visuals for major clients like Spotify and Klarna, designing digital, print, and web assets tailored to specific target audiences.
2018 - 2020
Template Designer - Optimizely
Designed responsive and interactive e-commerce newsletters for brands like BOSCH and DB, using Photoshop and HTML.
2017 - 2020
Visual Communication - HTK Academy
Graduated with distinction, Final Grade: 1.0 (“Excellent”).
Inspiration
This book gave me a foundational perspective on usability and human-centered design
I'm strongly inspired by Dieter Rams' approach to aesthetics, clarity, and minimalism
Life outside work
Hiking and spending time in nature
Exploring museums and galleries around the world for inspiration
Journaling daily to reflect and stay grounded
Stepping out of my comfort zone with improv classes
Learning HTML and CSS on my own, including building my own website
Dog-sitting sweet dogs