Spotify — 2021
STIMME DES JAHRES Election campaign
Spotify is a world leading audio and music streaming platform.
With the slogan “Stimme des Jahres”, Spotify featured a call-to-vote campaign to encourage Germany’s younger listeners to take an active part in the 2021 federal election.
Led by the recent US “play your part” election campaign, all Spotify’s platform and communication channels in Germany were rebranded with the campaing's colourful stickers.
By using subtle hints from German political culture, we managed to promote Spotify’ message to the local audiences in a fun but politically unbiased way.
My responsibilities: Graphic design
Team: 1 Senior art director, 1 Project manager, 1 Copywriter, 1 Graphic designer
Agency: DOJO Berlin