toshi - Hadass Sternberg

toshi — 2022
Invest with every shopping

DESIGN THINKING UX DESIGN ANDROID ART DIRECTION UI DESIGN

toshi is a German based startup that helps users invest money for their retirement. With toshi's automated app, for every cashless purchase the user makes, a certain precentage will be invested in a long-term portfolio.

The challenge: redesign the investment portfolio dashboard, include all necessary information and make is easy to understand for people who did not invest before.

🏆 First place winner project in Ironhack Germany hackshow DEC 2022 (UX/UI category)

↳ toshi's website

Responsibilities:
UX Research
UX Design
Strategy
Prototyping
Art Direction
UI Design

Duration:
2 weeks

Credits:
Project partner: Amanda Liedberg
Ironhack Berlin x toshi

The Problem
toshi’s team raised their main issue: find a way to design a portfolio overview to people who did not invest before.
In addition, toshi’s team reported they struggle to engage the users due to lack of trust in the product, and lack of understanding of investments knowledge.

The Strategy
In order to redesign the portfolio in a way that will be understandable and for the users, we decided use design thinking research, and focus methods that will generate qualitative findings. Our plan was to seek pain points and reveal the real fears of the users. Later, we will define 1-2 personas, and ideate on new solutions that will address their needs.

The Results
We found the design opportunities with the highest potential of addressing user's pain points are in bridging the information and managing potentially stressful situations.

Our solution:
• Visually redesign the app, in a way that will communicate more stability and warmth
• Rearrange the structure of a typical portfolio overview
• Use an objective tone of language, as well as translate all terms to the user's financial level
• Add tips, clarification, and guidance
• Make the long-term goal more tangible

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