Klarna is a Swedish bank and fintech-shopping service.
As part of their “guilty pleasure” campaign, Klarna collaborated with Mymuesli to promote “unapologetic pleasure” messaging by creating a one-of-a-kind muesli packaging edition.
We envisioned the packaging design around the name “RISE AND SHINE”, and created the most fabulous breakfast bowl - full of pink, shiny diamonds, influenced by Klarna’s stylish look & feel.
My responsibilities: Visual concept, Graphic design.
Team: 1 Creative director, 1 Copywriter, 1 Graphic designer
Agency: DOJO Berlin