I'm Hadass, a Digital Product Designer simplifying complex B2B systems into clear, user-friendly products.
Currently shaping eCommerce experiences at Atolls.
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Selected work

Hubject preview
Financial Services: End-to-end invoicing system

New fintech product, 15 partners subscribed in the first 6 months

NEW PRODUCT UX UI B2B SAAS FINANCE

PMT promotional slot scheduling tool
iGraal Admin: Promotional scheduling tool

Internal ops tool across 5 domains, 3/3 task success in testing

IMPROVEMENT UX UI INTERNAL TOOL AI PROTOTYPING

Hubject preview
Hubject Charging: B2B Partner finder and profile page

Partners using the finder showed a 35% higher charging transaction rate

NEW FEATURE UX UI B2B SAAS MARKETPLACE

Products and companies I've worked with

Atolls
Coupons
iGraal
Hubject
Optimizely
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